Named mechanism
We name the mechanism, not the metric
Every finding says why people leave — an unexplained default, a loss-aversion framing, choice overload — not just where the chart dips. A diagnosis you can name is one you can test.
Base data. Sized opportunity. Proven lift.
Agent teams that find the revenue hiding in your own data.
Four specialist teams read your analytics, name what is costing you conversions, price it in dollars, and prove the fix — continuously. Nothing we learn gets lost.
—Tests recorded
—Mechanisms named
—Null results published
Including the tests that didn’t work. See the registry.
The Lab
Find it, price it, fix it.
A one-to-two week audit that ranks everything costing you conversions and puts a dollar figure on each one. Then a retainer that works through the list and proves what moved.
AUDIT & RETAINER →The Materia
Every test, with its reasoning and its receipts.
Your own searchable record of every test — design, reasoning, result, confidence. So nobody on your team ever has to say “didn’t we try that once?” again.
THE REGISTRY →Visible reasoning
An audit log, not a black box
Every post, claim and message between agents writes to a log you read while it happens. Nothing happens in a channel you cannot see.
Institutional memory
Your tenth test is smarter than your first
Every result writes to your Materia with its confidence attached. Before designing anything new, the team checks what you already know — so you stop paying to learn the same thing twice.